Don’t Track Me, Bro! (The Delicate Balance of Free Content vs “Do Not Track”)

We live in an age when just about everybody, everywhere, is getting online and becoming more and more connected each year. Social networks keep adding huge numbers of users, e-commerce is showing steady growth with potential for outpacing “traditional” brick-and-mortar sales, and entire businesses are being run solely on the web. The Internet has changed our lives; it’s given us the ability not only to interact socially from anywhere, but also to research, shop, and engage with companies and organizations we may not have ever physically interacted with in “real life.” Everybody knows this. Continue reading “Don’t Track Me, Bro! (The Delicate Balance of Free Content vs “Do Not Track”)”

Analyzing Website Visitor Behavior: Mobile vs. Desktop Users

Note: this is a guest blog post I was asked to write by the owner of a digital marketing agency in California. I’d never met him, but he contacted me saying he liked my writing and wanted me to dig deep into the data I have access to and write a post on the differences between mobile and desktop traffic. I was delighted to do so, and here is the end result. I hope you like it. Continue reading “Analyzing Website Visitor Behavior: Mobile vs. Desktop Users”